Real Fábrica de Tapices

This rebranding project for the Museo de la Real Fábrica de Tapices began with an analysis of the brand's current situation, including a SWOT study. Based on this research and on the unique characteristics of the museum, a new visual identity was proposed, inspired by the idea of tapestries of different sizes.

Rectangular shapes representing tapestries of different dimensiones became the core of the visual system and the foundation of the design system. This graphic language was applied consistently across all the brand materials, from merchandising and shopping bags to street posters and in-museum signage icons, resulting in a cohesive, flexible and contemporary identity that reinforces the museum's character.