Lazos de Soria

This project focuses on redesigning the packaging of Lazos, a local traditional sweet, with the goal of balancing tradition and modernity. The new design aims to attract a younger audience through a contemporary visual language, while maintaining the trust and familiarity valued by long-time consumers.

The redesign repositions Lazos as an artisanal yet updated product, suitable not only for family moments but also for modern social settings, allowing it to connect with different generations without losing its authenticity.